A Chocolate Blockchain Affair – Right Origins
Food is something everyone, everywhere needs all the times. The quality, safety and Origins of food directly influence our physiological and mental wellbeing. Surprisingly though, consumers know little about the products they consume every day.
At the same time, consumers are becoming more and more aware of this untransparant situation, and are even worried about the implications thereof.
When a certified supply chain is in fact fraudulent, the fraud in that supply chain is originated most probably in the so called ‘the first mile’.
Right Origins would be the first true transparent and traceable chain of custody for brands, and therefore adding value for all stakeholders in this chain. This will create trustworthy food supply chains.