Wynand Bodewes is an Associate Professor of Entrepreneurship at Maastricht School of Management (MSM). Through MSM, he educates management professionals in Maastricht and in the rest of the world. He is an experienced entrepreneurship educator and he has helped hundreds of young professionals to prepare for ambitious entrepreneurship at the Rotterdam School of Management, Maastricht University and the KU Leuven. His prizewinning teaching case on the Senz storm umbrella is used around the world to educate future entrepreneurs how to launch a business (and create a global brand) on a shoestring. For Wynand, smallness is only but a temporary characteristic of true entrepreneurship.